Communication design

This article has multiple issues.Please help improve itor discuss these issues on the talk page. (Learn how and when to remove these template messages) This article may beconfusing or unclearto readers. Please helpclarify the article. There might be a discussion about this onthe talk page. (July 2015) (Learn how and when to remove this message) This article needs additional citations forverification. Please helpimprove this articlebyadding citations to reliable sources. Unsourced material may be challenged and removed. Find sources:"Communication design"–news·newspapers·books·scholar·JSTOR (June 2007) (Learn how and when to remove this message) (Learn how and when to remove this message)

Communication designis a mixed discipline betweendesignand information-development concerned with howmediacommunicate with people. A communication design approach is concerned with developing themessageandaestheticsin media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers usegraphic designand communication design interchangeably.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit.^[1]

Within the Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communicationaffordances.^[2]Software and applications create opportunities for and place constraints on communication. Recently, Guth and Brabham examined the way that ideas compete within acrowdsourcingplatform, providing a model for the relationships among design ideas, communication, and platform.^[3]The same authors have interviewed technology company founders about the democratic ideals they build into the design ofe-governmentapplications and technologies.^[4]Interest in the Communication as Design framework continues growing among researchers.

Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact.^[5]This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategicbusinessthinking, including usingmarket research,creativity,problem-solving, and technical skills and knowledge such ascolour theory,page layout,typography, and creatingvisual hierarchies.^[5]Communication designers translate ideas and information through a variety of media. In order to establish credibility and influence audiences through the communication, communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms.

The term communication design is often used interchangeably withvisual communication, but it maintains a broader meaning that includesauditory, vocal, touch, and olfactory senses.^[6]Examples of communication design practices includeinformation architecture,editing,typography,illustration,web design,animation,advertising,ambient media,visual identity design,performing arts,copywritingandprofessional writingskills applied in thecreative industries.^[7]

Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complexdigital environmentaround us, communication design has become a powerful means of reaching out to thetarget audiences. Therefore, it expands its focus beyond user-experiences to user-networks.^[8]Students learn how to combine communication withartandtechnology. The communication design discipline involves teaching how to designweb pages,video games,animation,motion graphics, and more.

Communication Design has content as its main purpose. It must achieve a reaction, or get a customer to see a product in a genuine way to attract sales or effectively communicate a message. Communication design students are oftenIllustrators,Graphic Designers,Web designers,Advertising artists,Animators,Video Editors,Motion graphic artists,Printmakers, andConceptual Artists. The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across.^[9]

• Advertising
• Art direction
• Brand management
• Content strategy
• Copywriting
• Creative direction
• Graphic design
• Illustration
• Industrial design
• Information architecture
• Information graphics
• Instructional design
• Marketing communications
• Performing arts
• Presentation
• Technical writing
• Visual arts

Visual communication designis thedesignworking in any media or support ofvisual communication.^{[10][11][12][13]}This is considered by some to be more accurate alternative terminology to cover all types of design applied in communication. It uses a visual channel for message transmission, reflecting thevisual languageinherent to some media.^[14][15][16]Unlike the termsgraphic design(graphics)^[17][13]orinterface design(electronic media),^[13]it is not limited to support a particular form ofcontent.^[13]

Print media designis a graphic design discipline that creates designs for printed media.^[17]Print design involves the creation of flyers, brochures, book covers, t-shirt prints, business cards, booklets, bookmarks, envelope designs, signs, letterheads, posters, CD cover, print media design templates, and more.^[1]The goal of print design is to use visual graphics to communicate a specific message to viewers.

• Design elements and principles
• Communication studies
• Swiss Style (design)

• Dossier Communication Design in Germany of the Goethe-Institut