Ph.D. Marketing

The Ph.D. in Business Administration – Marketing offers students a rigorous course of work and the chance to conduct cutting-edge research under the guidance of Mays’ faculty, including some of the world’s leading scholars in their respective fields. The program prepares students for successful careers as academics, industry researchers and/or business consultants.

Academic Overview

Our Ph.D. in Business Administration – Marketing program provides rigorous coursework and research activities for an in-depth understanding of two broad areas of research in marketing: Marketing Strategy/ Quantitative Modeling, and Consumer Behavior. It is designed to prepare students for academic careers at top-tier research universities.

Degree Details

Duration: 5 years

Class Type: In-Person

Location: College Station

Financial Aid: Competitive Stipends offered to all admitted students with tuition waivers

How To Apply

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Admissions

Below is a list of application requirements and information for pre-requisites for each applicant.

  • Completed Online Application in BusinesCAS
  • Completed Essay Questions
  • Transcript
  • Resume
  • Three Letters of Recommendation
  • GMAT/GRE scores
  • TOEFL or IELTS (International Candidates)

Research

Over the course of the program, candidates will aim to develop an extensive repertoire of research, coursework, and publications. We offer a number of resources to aid students in their work such as the workshop program.

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Applications Are Closed

Applications will open in the fall.

Areas of Expertise

Marketing Strategy / Quantitative Modeling

Marketing Strategy research focuses on how firms can achieve competitive advantage through their marketing activities. It delves into the long-term planning and decision-making processes that guide a firm’s marketing efforts, ensuring alignment with its overarching objectives and market realities. Quantitative modeling research applies mathematical and statistical techniques to understand and predict consumer behavior and optimize marketing strategies. This area blends economic theories with empirical methods to derive actionable insights.

Consumer Behavior

Consumer Behavior research examines the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. It seeks to understand the decision-making processes of buyers, both individually and in groups, as well as the external and internal factors that influence these processes.

Department

Department of Marketing

The Department of Marketing at Mays Business School is a distinguished leader in the field of marketing education and research. Our programs and curricula receive global recognition for their strength and continued contributions to the field of marketing. For more information visit the Department of Marketing website.

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Learn More

Listen to Alina Sorescu, Professor and former Director of the Ph.D. in Business Administration in the Department of Marketing, as she explains the recruiting process and the qualifications desired from applicants!