Prior to completing his Ph.D. at the University of Florida, Professor Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.
One-of-a-Kind Program in DC
Our program stands out for being the only one in the area to focus on integrated marketing communications. Our graduates stand out in the local job market for their comprehensive knowledge of the field.
Applied Client Project with Partner Agency
You'll work with RedPeg Marketing to launch a full-scale marketing campaign that involves market research, strategic planning, creative implementation, and evaluation of results. Get real-world experience you can showcase in your portfolio.
Site Visits
You will visit about a dozen different marketing companies over the course of the semester, providing insight into the many paths your career may take. The companies range from advertising agencies to digital marketing and social media firms to event marketing organizations.
Guest Speakers
The program frequently hosts guest speakers who share their own journeys and insights with the class. Past speakers include marketing leaders from Uber, Google, and Rocket Fuel.
Affiliation with AAF DC Advertising Federation
As a student, you'll receive a membership to this vibrant networking organization. That will allow you to attend Mosaic conferences, connect with internship and job opportunities, and more.
Dedicated Faculty
Our faculty are renowned experts in their field and key players in different areas of marketing. As mentors, they are invested in your professional and academic success.
Graceis fromNew York andis continuing her education at Kogod after receiving her BSBA in marketing and management here. She chose to remain at Kogod because it aligned with her interests in business and sustainability and has a wide range of courses for her to grow her skills and knowledge. After achieving her MS in marketing, she aims to work in the marketing and communications field. To speak with Grace about her experience as a Kogod student, schedule a chat with her today!
Lorenajoins Kogod fromMexico, andholds a degree in business administration from the InstitutoTecnológicode Monterrey. She chose to continueher education at Kogod due to itshands-on approach to learning and its large international student population. Lorena says, “being in a universitywhere 45 percent of the students are international will allow me to learn different, cross-cultural ways of learning and doing business.” Tolearnmore about Lorena’s time at Kogod, schedule a one-on-one with her!
Stephaniecomes to Kogod from Mooresville, North Carolina, and earned her BBA in management (entrepreneurship concentration) and her BS in interdisciplinary studies (marketing and communications concentration) from Radford University.Her career interests include sports marketing, fashion and beauty marketing, and digital strategy.Stephanie chose Kogod for the opportunity to learn more about the nation’s capital, the opportunities afforded to students, and the welcoming community. She says, “at first, I chose Kogod because I wanted an in-person program, but after meeting the students, staff, and faculty, I realizedI was choosing Kogod for many more reasons.” Schedule a one-on-one with Stephanie today to learn more about her time at Kogod!
There are many reasons why Bethany chose to pursue an MS in marketing at the Kogod School of Business. But it all started with LeBron James.