Bachelor of Sport Management/Bachelor of Business

On successful completion of this course, students will be able to:

1. Integrate conceptual understandings of strategic planning, operational management, staff development, marketing and distribution, program design, service delivery, financial controls, performance evaluation, and relevant business principles, with advanced specialist knowledge and managerial theories in the fields of business and sport;
2. Critically analyse theoretical and technical knowledge in diverse contexts, and adapt and apply related skills to the effective management of business and sport;
3. Critically review and apply information with initiative and judgement in order to both anticipate and creatively solve problems related to the management of enterprises in both the profit-based commercial business sector and the largely not-for profit sport, exercise, and active recreation sector;
4. Exhibit professional judgement, ethical standards, and social sensitivity by adapting knowledge and managerial skills to make decisions – be it individually or collaboratively - that provide inclusive, sustainable, and culturally aware experiences;
5. Communicate a coherent and independent exposition of industry knowledge and operational skills in both oral and written form to a range of audiences in both business and sport;
6. Reflect on personal learning and skills in relation to career goals with a view to implementing creative strategies to promote lifelong learning, and establishing pathways for the attainment of further professional development and vocational training;
7. Apply personal and interpersonal competencies, work-group skills, and leadership abilities to the effective management of both business and sport related enterprises, while also accommodating the divergent and complex cultures of Australia and other regions around the world; and
8. Contribute to the organisation and delivery of products, programs, services and experiences with personal accountability, integrity, and social responsibility for outcomes, and do it through dynamic 21st Century work-teams that use resources efficiently, provide high levels of participant satisfaction, and deliver widespread social utility.

Building on core skills in management, marketing, business practices and sports practices, you will choose your own path in one of our majors:

• Sport and Active Communities
• Outdoor Recreation Leadership
• Accounting
• Event Management
• Human Resource Management
• Marketing .

During your degree, you'll take part in a placement program which give you valuable work experience and industry contacts.

Placements are hosted by 350 different organisations in the following fields:

• sport and exercise science
• sport management
• sport coaching
• recreation
• outdoor education.

We have over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs, and public-health and education groups. Our partners offer work placements and contacts within the industry. They include:

• AFL
• Melbourne Storm
• Melbourne Rebels
• Hockey Victoria
• Cricket Victoria
• Western Bulldogs Football Club
• Coburg Football Club
• Western Jets Football Club
• Greyhound Racing Victoria
• Football Federation Victoria
• Richmond Football Club
• Victorian Institute of Sport.

Our Career Development & Employability program is designed to help you choose your career direction, and to teach you to market yourself.

VU's College of Business also offers work experience opportunities .

Study this course via our award-winning VU Block Model®, where you complete one subject at a time over four weeks, rather than juggling several at once.

Learning in workshop-style classes, you’ll develop strong connections with your peers and practical skills for your future career.

You’ll also get fast feedback on your assignments, helping you to improve quickly as you progress through your course.

Learn more about the VU Block Model®