整合营销传播(IntegratedMarketingCommunication, IMC)是市场营销与企业发展相结合的多市场营销学科，达到多种途径的企业品牌建立与推广。
美国广告公司协会（American Association ofAdvertisingAgencies,4As）给整合营销学下的定义是：“整合营销学是一个营销传播计划概念，要求充分认识用来制定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反映广告、销售促进合公共关系——并将之结合，提供具有良好清晰度、连贯性的信息，使传播影响力最大化。”
学习内容
●企业文化
企业理念与使命
员工职业操守
企业内部沟通
●四个“P”
Price：价格、定价与捆绑式服务
Product：产品设计包装、价值
Promotion：促销
Place：购买点
●广告
广播视频广告：广播、印刷、互联网、视频、电视销售；
户外广告：广告牌、街道设施、体育场馆、休息区、地铁广告、出租车、公交；
在线广告：邮件、移动市场、网购、网上在线直销平台、宣传单、产品目录的发布、宣传信件、促销、优惠券、直邮、厂价直销、基层/社区营销；
●互联网市场
电子商务、搜索引擎优化（SEO）、搜索引擎营销（SEM）、移动营销、电子邮件营销、社会化媒体（Facebook、Twitter、谷歌、Youtube、维基百科）
●销售
销售材料（销售单、小册子、简报）
安装、帮助用户、退货维修
●公共关系
特别活动、访谈、会议演讲、行业奖项、新闻发布会、新闻发布、宣传噱头、社会参与、慈善参与及活动
●促销
竞赛、优惠券、产品样本（赠品）、奖品、折扣、特价活动
●展销会
摊位、产品演示
●企业慈善
捐赠、志愿活动、慈善行动
大学排名
2013 |
School |
1 |
Harvard Business School |
2 |
INSEAD - France |
3 |
The Wharton School, University of Pennsylvania |
4 |
Stanford University Graduate School of Business |
5 |
London Business School |
6 |
IE Business School |
7 |
The Kellogg School ofManagement, Northwestern University |
8 |
Columbia Business School, Columbia University |
9 |
IMD |
10 |
The University of Chicago Booth School of Business |
11 |
Sloan School ofManagement, Massachusetts Institute of Technology (MIT) |
12 |
IESE Business School, University of Navarra |
13 |
Indian Institute of Management, Ahmedabad |
14 |
Stern School of Business, New York University (NYU) |
15 |
HECMBAProgram (Paris) |
16 |
Haas School of Business, UCBerkeley |
17 |
ESADE Business School |
18 |
The St.Gallen MBA, University of St.Gallen |
19 |
Indian School of Business |
20 |
Oxford University, Said Business School |
21 |
Yale School of Management, Yale University |
22 |
SDA Bocconi School of Management |
23 |
Indian Institute of Management, Bangalore |
24 |
Judge Business School, University of Cambridge |
25 |
Tuck School of Business at Dartmouth |
26 |
Boston University School of Management |
27 |
Tepper School of Business, Carnegie Mellon University |
28 |
UCLA Anderson School of Management |
29 |
Indian Institute of Management Calcutta |
30 |
University of Michigan, Ross School of Business |
31 |
The Fuqua School of Business, Duke University |
32 |
Desautels Faculty of Management at McGill University |
33 |
University of Virginia Darden School of Business |
34 |
Thunderbird School of Global Management |
35 |
Melbourne Business School, The University of Melbourne |
36 |
S.C. Johnson Graduate School of Management, Cornell University |
37 |
Richard Ivey School of Business, The University of Western Ontario |
38 |
The University of Hong Kong, Faculty of Business andEconomics |
39 |
Warwick Business School, University of Warwick |
40 |
Joseph L. Rotman School of Management, University of Toronto |
41 |
S. P. Jain Institute of Management and Research |
42 |
Monash University Faculty of Business andEconomics |
43 |
Sauder School of Business, University of British Columbia |
43 |
ESSEC Business School |
45 |
Copenhagen Business School |
46 |
Nanyang Business School, Nanyang Technological University |
47 |
Cass Business School |
48 |
Vlerick Leuven Gent Management School |
48 |
WHU Otto Beisheim School of Management |
50 |
Manchester Business School, The University of Manchester |
*(2)
参考资料
(1)Integrated marketing communicationsWikipedia
学校列表
美国
本科
综合性大学（非完全列表）：
文理学院（非完全列表）：
研究生
非完全列表：